Adweek:
Karrieretipps: Was Top-Kreative dem Nachwuchs raten
Das Fachmagazin "Adweek" listet zehn Werber-Traumjobs auf und stellt den Werdegang der Kreativen von BBDO, Droga5, Wieden + Kennedy oder Ogilvy & Mather vor. Hier ist eine Auswahl ihrer Karrieretipps.
Das Werbegeschäft kann vor allem zu Beginn einer Kreativkarriere mühselig sein. Schließlich kann nicht jeder gleich hungrige Diven für Snickers casten oder mit dem nächsten kreativen Wurf für Nike strahlen. Auch Hundekauknochen und Abführmittel wollen beworben werden. Doch was sind die wirklich coolen Jobs in der Branche? Und wie ergattert man sie? Das Fachmagazin "Adweek" listet zehn Traumjobs für Werber auf und stellt den Werdegang der Kreativen von BBDO, Droga5, Wieden + Kennedy oder Ogilvy & Mather vor.
Das Magazin bat die Kreativen außerdem um Ratschläge für junge Kreative. Hier ist eine Auswahl ihrer Karrieretipps:
Ryan O’Rourke, Co-Creative Director bei Wieden + Kennedy Portland. Kunde: Nike Global
"Don’t try to create work that you think the agency will buy. Create the kind of work that you really want to make. The more personal you can make your work in the beginning, the more quickly you find a creative director who shares your interests and tastes and will help you grow."
Peter Kain, Executive Creative Director bei BBDO. Kunde: Snickers
"The best creatives have skills that go beyond their traditional roles. They can develop insights like a planner, understand and relate to clients as good as an account director, and figure out how to get things done like a producer."
Randy Hughes, Executive Creative Director bei Carmichael Lynch. Kunde: Subaru
"Understand your client. Their business. What keeps them up at night. What their day is like. Their pressures. What their bosses think. And listen to them. Really listen. If you’ve got a good client, they know things."
Scott Bell, Group Creative Director bei Droga 5. Kunde Newcastle
"Try to be a good person. Advertising is all about relationships—and not just relationships with other creatives. It’s important to have good relationships with account directors, planners and clients."
Brett Craig, Executive Creative Director bei Deutsch, Kunde: Taco Bell
„Advertising is a team sport. Believe that and you will go farther than 90% of the creatives out there."
Steve Basset, Group Creative Director bei The Martin Agency. Kunde: Geico
"If your boss asks if you want to work on a direct marketing account with almost no brand awareness or money, say yes.”
Maureen Shirreff, Global Creative Director bei Ogilvy & Mather. Kunde: Dove
"It’s really important to have the mental ability to really kind of calm down and really read a brief. Really interrogate it and question it."
Weitere Ratschläge und Karrieretipps gibt es unter www.adweek.com
